Transactional leaders exchange what they do for you for what you can do for them, e.g., politicians – ‘if you vote for me I’ll do this for you.’
Relational leaders prefer to give more than they receive.
Transactional leaders measure success or failure by metrics.
Relational leaders see their success in transformed individuals and social systems.
Transactional leaders motivate with rewards and punishments.
Relational leaders motivate with higher ideals and moral values.
Transactional leaders set the goals.
Relational leaders help followers set their own goals.
Transactional leaders cast vision.
Relational leaders create a shared vision.
Transactional leaders view followers as subordinates.
Relational leaders engage followers as partners in a common mission.
Transactional leaders put the welfare of the organization first.
Relational leaders put the welfare of their people first.
In business, transactional leaders want to make the sale.
Relational leaders want to keep customers coming back.
For transactional leaders ends justify the means – whatever works.
For relational leaders the means are primary – whatever is right.
Transactional leaders seek benefits and bonuses.
Relational leaders serve causes greater than themselves.